In the frozen food production and marketing chain, cold chain logistics is a very important link, it can be decomposed into warehousing, transportation, distribution, etc.Under the impetus of the industrial tuyere, cold chain logistics industry each link emerged a lot of characteristic on behalf of the enterprise.

Throughout the domestic cold chain service provider, a total of warehousing, transportation, urban distribution, comprehensive, supply chain, electricity and platform of seven kinds of patterns.

Now the market competition can be divided into four categories, respectively is: the transformation from traditional logistics enterprises, manufacturers self-built proprietary cold chain department, cold-chain professional service providers, foreign cold chain giant teamed up with domestic enterprises to establish joint venture.

Mode 1: storage type

Cold storage distribution industry concentration degree is low

Mention of cold chain logistics, have to say the storage aspects, that is, it is often said that the cold storage.As the main infrastructure of cold chain logistics, cold storage resources are still insufficient in our country, with the European and American developed country still has a gap.Analysis according to the personage inside course of study, our refrigerator also presents the resources distribution is not balanced, cooling, the phenomenon such as backward technology, old storage equipment.

In addition, there are a refrigerator industry the problem of low concentration, there is still no with super giant integration ability.According to China warehousing association cold-chain storage branch, top ten chain warehouse operators 2014 refrigerator ownership is 9.3 million cubic meters, accounting for 10.5% of the market.'s top three carriers in 2014's refrigerator is 15.31 million cubic meters, accounting for 17.3% of the market.Separate operating status quo makes companies more fragmented, unable to form scale effect optimization scheduling, so that the drag on the industry overall profitability.

In the storage model, swire cold chain and pfister has developed rapidly, as a representative industry.In addition to swire and pfister these foreign companies, domestic also emerged a group of excellent cold chain warehouse operation enterprise, such as fresh Zheng Ming modern logistics supply chain, Shanghai, henan, Shanghai jin jiang international logistics, chengdu silver plough reefer logistics at low temperature.

Model 2: transport type

From the enterprise logistics to logistics enterprise

So-called transport type, is mainly refers to is engaged in cargo transport business at low temperature is given priority to, including the main transportation, regional distribution and urban distribution.The cold chain logistics industry in China according to this model of operation on behalf of the enterprise have shuanghui logistics, RongQing logistics, the logistics rong, etc.

In the enterprise, besides RongQing logistics belongs to the transformation of traditional logistics, shuanghui logistics and the logistics from logistics rong has gradually developed into the logistics enterprises.Learned, shuanghui logistics belongs to shuanghui group, and all the glory logistics based on the product group.Shuanghui and all the goods in the process of its development, cannot leave the cold chain logistics support.With the enlargement of enterprise scale, before gradually evolved into a logistics enterprise logistics department.

Mode 3: distribution model

Advocate intensive with construction of the national network

In the cold chain logistics industry, the most common type is the distribution companies, express channel such as Beijing, Shanghai, shenzhen dawn only express logistics company.They mainly engaged in low temperature storage and distribution business, the cold chain logistics car shuttle in the streets of the city.

It is understood that the Beijing express channel not only introduced a cold-chain distribution, cold chain LCL business and cold chain home delivery business, also for three business sectors were introduced, when just about when and up to three cold-chain products on time, the main service in the supermarket suppliers, supermarket distribution center, chain food and beverage distribution center, such as fresh electricity four types of customers.

Pattern 4: synthesis

Diversified running overweight distribution proportion

So-called comprehensive refers to is engaged in the low temperature storage, transport and urban distribution mains, the integrated service such as representative has promoted the cold cold cold, Shanghai GuangDe, Beijing, China logistics, etc.And the single cold chain logistics enterprise is different, its business is broad, involves many aspects, such as warehousing, transportation and distribution.

Pattern 5: supply chain type

Economy is in a solid core tuyere

Supply chain type refers to the around the core enterprise, through the control of information flow, logistics, cash flow, the whole process from purchasing to the terminal to provide low temperature transportation, processing, warehousing, distribution services, and then by the products distribution network to consumers' hands.In general, it is will suppliers, manufacturers, logistics providers and distributors together as a whole function nets chain structure.This is a more advanced business model, is the domestic which emerged in the last two years.Cold chain in the United States market, the enterprise on behalf of SYSCO, US FOOD;Domestic represents a fresh supply chain, nine drag chain, etc.

Fresh easily learned, supply chain, founded in 2009, is one of the temperature control model of supply chain enterprise in China, based on networked temperature-controlled warehousing and cold chain transport two cornerstone, IT information, supply chain finance as the core advantage, surrounding supply chain optimization, to develop domestic and foreign trade and main circulation processing, temperature control, warehousing, transportation, urban distribution, terminal chain, network marketing, exhibition, etc., to provide temperature control supply chain services to our customers.

"Logistics is divided into enterprise logistics and logistics enterprise, the service scope is given priority to with warehousing and transportation.Fresh new heights of supply chain logistics enterprises is evolved, including supply chain management, supply chain and supply chain finance service, and logistics is the foundation of supply chain service service, is a part of supply chain.Supply chain is not vehicle logistics company, there is no licence financial firms, have no goods trading company."The product group chairman Zhu Xianfu said.

Model 6: electricity type

strong Optimize resource integration

Nearly two years, so strong, cold chain logistics development has an important factors have to mention, that's fresh electrical contractor.

Since 2012, when the fresh kicks off of the first year of electricity, fresh electrical business began to flourish, and form a complete set of cold chain logistics development.Therefore, in the cold chain logistics business mode, electricity type cold chain logistics is an emerging model, mainly refers to the fresh electric business enterprise independent construction of cold chain platform, in addition to self-use, they can also to electric business platform of cold chain logistics customer service.This among them, especially represented by the cold and rookie cold-chain motion.

After two years of development, suitable abundant group issued this year by suitable abundant cold food road transport arteries of communication.

Compared with the cold motion of exalted skyer, novice network is quiet a lot.It is understood that novice network specifically for fresh industry issued a set of solutions, has been in Beijing, Shanghai, guangzhou, chengdu, wuhan built cold chain warehouse, and ensure that 36 cities will up to 24 hours a day.

According to introducing, novice network will through constructing the cold-chain points storehouse system, reduce the transit link, shorten the distribution path, improve delivery time;End through cold chain distribution and fresh ground with network delivery two distribution way, guarantee quality of service.Main service fruits, seafood, meat and other fresh category.At the same time, also can according to the actual business needs of the business to provide door-to-door LanShou fresh distribution services.

Seven: platform type

To level the playing field Intensive development

In today's rapid development of cold-chain logistics, there is still messy problem.In the face of resource information asymmetry, there are some platform type cold chain.The model refers to big data, Internet of things technology, IT technology as the backing, integration of logistics value-added services such as finance, insurance, build "Internet + cold chain logistics" cold chain resources trading platform.